Peter Mannes

Background

About Peter Mannes

Creative and brand leader with exceptional range and strategic vision, enabling brands to express themselves in breakthrough ways. What does that mean? I solve problems and help businesses grow. My focus is on making work that works - an expertise in translating business objectives into strategic platforms and creative executions that simply deliver results. With 20+ years experience leading multidisciplinary teams, I am able to combine data analytics with craft, audience insights with brand purpose, and integration of new tech with narrative instinct. I thrive on ideas – generating them, celebrating them, pushing them further, making them better. Because the right ideas, executed to perfection, build meaningful connections with people. And that’s what drives brand love, product success, and business performance. Over the years, I am honored to have been part of some truly transformative work that helped businesses launch, evolve, and grow. I have- Reached and converted audiences from country music fans to Japanese women to C-suite execs - Helped launch new products from a Calvin Klein fragrance to TV series to teeth whitening - Developed large-scale partnership platforms for Fortune 500 companies in every sector - Named new properties from series in The Walking Dead universe to AI-powered app features - And rebranded a laundry list of the above and more But more importantly, let's connect and build something truly magnificent together. EXPERTISE: Omnichannel Creative Direction • Global Brand Strategy • Brand Positioning • Integrated Marketing • New Product Launches • Content Strategy & Production • Brand Identity & Messaging • Brand Voice & Tone • Data Analytics & Insights • Client Management • Vendor & Agency Management • Full Funnel Campaigns • Team Building & Leadership • AI Integration • Copywriting • Naming