Peter McKinley

Background

About Peter McKinley

I love creating and expressing ideas through graphic design, photography, and video. I have 20+ years experience in global brand and marketing, serving as an in-house creative leader in a dynamic and demanding corporate environment. My reputation is built on asking insightful questions, developing a strategic plan, collaborating and executing with the right talent. I’m driven by winning new clients and capturing audiences’ hearts and minds with breakthrough work that builds brand reputation. Specific Highlights: As a Creative Director I have lead purpose-built teams to deliver a decade of best-in-class brand experiences for EY’s Exclusive Entrepreneur Of The Year (EOY) programming in Palm Springs, California and most recently an award winning EY Olympic hospitality experience for the Rio 2016 Olympic Games. As a creative and a marketer I helped deliver and coordinate a global brand media campaign strategy targeting the C-suite in the largest airports, social, and digital advertising channels. As a leader in the global brand marketing pillar at EY I’m expected to establish and maintain key relationships with senior marketers and EY’s Partners to develop and ensure quality work. As a manager I oversee a virtual onshore team of a dozen designers and mentor and advise dozens of offshore designers to ensure timely and quality design communications. My Specialties: Creative development, brand management, creative storytelling, building teams, relationship management, digital and social media, responsive design, UX design best practice, video development, go-to-market strategy, public speaking, time management, self-starter, pursue innovation, mentoring Hobbies and Influences: The changing state of design, experimenting with typography, creative writing, coaching, automobile enthusiast, adventure sports, TED Proficient in the Adobe Creative Suite and Microsoft programs.