Peter Nilsson

Background

About Peter Nilsson

Experienced media and marketing leader with a strong track record of building strategic partnerships, leading high-performing teams, and driving growth for some of the most well-known brands in the Nordics. I thrive in the intersection of media, technology, and business — with a passion for simplifying complexity and delivering value through smart, data-driven solutions. Over the past 15+ years, I’ve worked across broadcasters, media agencies, and tech platforms, including leadership roles at AdOn, Bannerflow, Dentsu, TV4, and Viacom. My experience spans everything from client strategy and media investment to martech advisory and digital transformation. Throughout my career, I’ve also contributed to industry conversations and future thinking. As TV4 Play’s representative at Stockholm Media Week 2018, I won the live segment “Pitchen.” I was also a speaker at the 2019 seminar Framtidens konsumtion av rörlig bild, where I shared a future outlook on the evolution of linear TV and changing viewer behaviors. What drives me is collaboration, clarity, and curiosity. Whether it’s helping a retail brand evolve their media mix or guiding partners through complex tech stacks. I’m at my best when I get to connect dots, build trust, and create impact.