Peter Ocheret

Background

About Peter Ocheret

Over fifteen years of experience & leadership in advertising and marketing: from standard media such as Television and Out-of-home advertising to Digital Marketing. Google and Hubspot certified, skilled in global advertising strategies including online approaches, campaign measurement and optimization, SEO, SMM & paid search practices. Proven digital marketing results.Detailed experience- 360º digital marketing strategies development and implementation (owned, paid, earned)- Pioneering online advertising approaches and techniques- Scaling businesses & ensuring a gradual substantial growth- Optimizing high digital promotional spend for an equally high sustainable return & overall marketing efficiency ratio- Analytics and measurement- Optimization of business' online presence based on analytics- Mastering the email marketing approaches- Web landing pages creation and analysis- Utilizing "WordPress" and "Shopify" for digital marketing purposes-"Google Ads" certified- Excellent media knowledge, experience and expertise (ATL, BTL, Digital)- Yearly media strategy development- Media planning/buying leading- Leading of media processes in company- Team leading- Both media buying and planning daily work and leading (agency and Client side)- Media spends optimization- Creative and media strategy conceptions developing- New brands launches- New departments development- Strong convincing and leadership skills- Strong negotiation skills - Solid interest for digital media, extensive experience in the area- Positive attitude, excellent communication skills- Fluent English- Experience as journalist