Peter Oosterwal

Background

About Peter Oosterwal

I lead digital transformations that deliver measurable growth — bridging strategy, people, and technology to turn complexity into clarity. With 23+ years of experience across retail, energy, healthcare, and private equity, I specialize in CRM, e-commerce, and data-driven portfolio management. My focus: enabling organizations to shift from budget-driven projects to value-driven change. Proven impact • Retail & Commerce – Led omni-channel Shopify transformation at Pink Gellac, driving +200% online sales. • Energy & Infrastructure – Guided strategic portfolio management at Alliander, aligning IT & business to accelerate the energy transition. • Healthcare – Designed an international coaching program at Schoonenberg, cutting unused hearing aids from 33% → 12%. • Private Equity / M&A – Through DataFlow, delivered ERP data migrations & cleansing for acquisitions, enabling fast and compliant integrations. • Optics & Retail – Implemented BizzNav Strategic Portfolio Management at Hans Anders, shifting decision-making from budget to value. Leadership at scale Trusted to lead cross-functional teams (up to 40+ FTE), manage multi-million-euro budgets, and build strategic partnerships that stick. I combine pragmatic delivery with collaborative leadership — simplifying complexity, driving adoption, and ensuring business value is realized. Toolset & expertise Salesforce, Shopify Plus, SAP (S/4, ERP), ChannelEngine, Channable, Azure, AWS, SAFe, Agile/Lean Portfolio Management, DataFlow & BizzNav solutions. What’s next I’m open to senior roles (Director / Head / Program Lead) in Digital Transformation, Portfolio Management, and Commerce — especially where technology and strategy must come together to unlock growth. Let’s connect if you’re looking for a leader who turns digital ambition into measurable results.