Peter Papadopoulos

Background

About Peter Papadopoulos

I’m a strategic, market-savvy Senior Product Manager & Product Marketing Leader with 12+ years of experience shaping go-to-market (GTM) strategies, brand positioning, and incentive programs that deliver measurable business value. My expertise lies in bridging product strategy and brand marketing, simplifying complex systems, and aligning cross-functional teams to execute with precision. From leading global GTM strategies for asset infrastructure agencies, to modernizing IT network SaaS, to designing OEM dealer incentives and showroom enablement programs, I’ve consistently delivered outcomes that increased adoption, strengthened brand health, and unlocked new revenue streams. What sets me apart: • Brand & Product Strategy: Crafting roadmaps and brand plans that balance innovation, market demand, and long-term scalability. • Incentives & Retail Planning: Designing rebate, dealer, and retail incentive programs that improve showroom performance and reinforce positioning. • Agile & Data-Driven Execution: PMP, CSPO, CSM, and PMI-ACP certified, with proven ability to translate market insights into actionable strategies. • Customer Discovery & VOC: Embedding feedback loops that sharpen product-market fit and improve NPS. • Cross-Border Alignment: Experienced in Canadian-specific positioning and collaborating with U.S. and global teams for strategic alignment. I bring a systems mindset, strong business acumen, and deep empathy for both the customer and the brand into every conversation. Whether partnering with engineering, marketing, dealers, or executives, I focus on outcomes—not just outputs. I’m seeking my next challenge where I can drive growth through brand planning, incentive leadership, and product-market alignment. Let’s connect if you’re looking for a marketing and product leader who brings clarity, velocity, and vision to the table. Core Competencies • Brand Planning & Go-to-Market Strategy • Retail Incentives & Dealer Enablement • Cross-Functional Leadership • Customer Discovery & Journey Mapping • Product Marketing & Launches • Data-Informed Decision Making • Canadian Market Positioning • Agile Product Development (Scrum, SAFe)