Peter Rathmayr

Background

About Peter Rathmayr

A digital native who coded his first website in 1996, I have built my career on turning digital innovation into measurable growth for global brands and dynamic scale-ups. My passion lies at the intersection of data and creativity, where I architect strategies and build high-performing teams that deliver transformative results. As a leader, my strength is in scaling organizations. At Bitpanda, I helped growing the company from under 200 to over 900 employees, driving exceptional growth for the company's content strategy and launching a new video strategy from scratch. This hands-on experience in hyper-growth environments is complemented by a strategic foundation built at Google, where I led the YouTube and Agency business in Austria, managed three-digit million USD revenues, and embedded data-driven creative strategies into the market. My approach is grounded in creating objective decisioning models. From my early days implementing KPIs and controlling processes as Head of Controlling at Krone Multimedia to my recent work as a Senior Manager at Accenture consulting CMOs, I establish clear frameworks that empower teams, ensure strategic focus, and drive marketing ROI. With a "YouTube at heart" philosophy, I excel at connecting brands with audiences through compelling content and authentic engagement. Core Competencies & Services: Marketing Organization Development: Scaling teams, designing workflows, change management, and building high-performance marketing functions from the ground up. Data & Creativity Integration: Architecting data-driven creative strategies, implementing customer data platforms (CDP), and establishing frameworks that link analytics to creative output. YouTube & Content Strategy: Full-funnel YouTube strategy, creator ecosystem development, video production leadership, and social media growth. Growth & Leadership: CMO & CIO advisory, P&L management, business development, and scaling organizations in growth and enterprise environments. Objective Decisioning Models: KPI development, attribution modeling, marketing ROI analysis, and implementing controlling and reporting processes for strategic focus.