Peter Rooney

Background

About Peter Rooney

Growth-focused. People-first. Purpose-driven. I’m a healthcare marketing executive with 20+ years of experience building what’s next—transforming brands, launching agencies, and driving measurable impact across pharma, consumer health, and nonprofit sectors. At MRM, I lead our global health practice and the Princeton office/P&L, helping clients navigate a new era of healthcare—where personalization meets empowered HCPs and consumers, and where technology, data, and creativity must work seamlessly to drive engagement and improve outcomes. Whether it’s scaling high-performing teams, leading omnichannel launches, or developing big creative ideas to advance health equity, I focus on turning ambition into action—from pitch to performance. Prior to MRM, I led growth at Ogilvy Health, contributed to WPP Health’s global new business efforts, and launched NANO—a startup designed to meet the speed and specificity required by biotech and specialty pharma innovators. Across every chapter, my mission has remained the same: build trust, empower teams, and deliver growth for the clients we serve. Outside of work, I serve on the Board of Health in my hometown of Mendham, NJ and stay deeply involved in organ and tissue donation advocacy. Since 2001, I’ve held leadership roles with NJ Sharing Network and regularly speak on behalf of Donate Life America and others. In 2014, I was honored as a NJBiz Healthcare Hero for this work. Most importantly, I’m a family-first guy. From sidelines to shorelines, I make time for what matters most—my incredible wife, two amazing kids, and a lively extended family of healthcare and marketing pros (including three brilliant sisters). You could say making the world a healthier place is our family business.