Peter Rostom

Background

About Peter Rostom

General Manager Award: Awarded for managing UAE P&L during COVID in 2020. • Global; Gold Medal Award in Marketing: Awarded for innovation in Merck Brand Olympics 2014 • Regional; Intercontinental Region Best Practice Award in Strategy: Awarded for “Blue Ocean Strategy” 2012 • Merck Best Sales Achiever Award: Awarded in 2007 • Companies worked: Merck, Serono, Philips Healthcare (H2A), Alfaparf (Masrouji) & Amoun • Industries covered: Pharmaceuticals, Medical Equipment, Beauty Cosmetics Skincare / Haircare & FMCG • Regions managed: Egypt, UAE, KSA, Kuwait, Jordan, Palestine, Middle East & Africa • Functions exposed: Sales, Brand Management, Marketing, Business Development & General Management • Experienced Transformational Leader with track record of performance & achievement in Middle East & Africa Region • Strong leadership & team management skills • Results-oriented with demonstrated success in P&L, Tripled sales and profit in 5 years during a recession and in highly competitive markets • Always look and assess from different perspective • Improved market share & Product rank, Identifies and develops opportunities to makes things happen • Hard worker with positive outlook, which often inspires, motivates & encourages others • Significant knowledge in launching new products & comfortable with ambiguity common in pre-launch environment. • Creative (member of Merck Innovation Committee) and pro-active with strong drive and keen business mind. • Demonstrated negotiation skills in managing cross functional project teams. • Seeks new responsibilities and uses initiative with ability to multi-task with superior organizational skills. • Ability to work in fast paced environment & Flexible ability to change according to the new culture and always seeking to learn and grow. • Collaborative work style and familiarity with core operating function • Managed Pharma, Beauty Cosmetics (Skincare & Haircare), Medical Equipment & FMCG in MENA • Established and designed overall strategy of UAE operations in terms of - Marketing & Sales - Human Resources - Finance - Distribution & warehousing - Registration - Legal affairs • Heading Pharma Leaders in UAE, Jordan & Palestine • Developing & Managing Distributors in MENA Region Specialties: • Venom & Antivenom: Production & Distribution • Medical Equipment: Ultrasound Profile of PHILIPS • Cosmeceutical Skincare: DIBI Milano - ALFAPARF • Haircare: ALFAPARF Milano • SPA & Salon Skincare: Ten Science • Baby Cereal Food: KIDILAC, Belgium • Multivitamins Profile: MASVITA, USA • Fertility & Reproductive Health: Merck