Peter Schack

Background

About Peter Schack

I’m passionate about creating measurable results by uniting people, structure, and technology. With more than 20 years of experience in sales and online marketing, across retail, agency, and in-house roles, I’ve built a holistic and data-driven approach to marketing. Over the past eight years, I’ve worked within leadership and strategic development, focusing on building efficient teams, strong processes, and scalable results. This has led me to my current role as Partner and Digital Department Director at LAZZAWEB, where I work across four departments: SEO, Paid Social, Google Ads, and Tracking. My focus is on developing, optimizing, and scaling the performance of digital departments through strong frameworks, deep data insights, and technological solutions. I work closely with team leads and specialists to ensure that strategy, execution, and quality align across all channels and competencies. I’m driven by a desire to create results through structure, technology, and innovation. AI and automation play a central role in my work, and I’ve developed more than 20 internal LAZZA-tools that streamline workflows, reduce time consumption, and ensure consistent quality across deliverables. At LAZZAWEB, tracking and performance are an integral part of our marketing approach. We utilize server-side tracking, first-party cookies, webhooks, and Conversion APIs to give our clients accurate data foundations and significantly higher returns on their investments across Meta and Google. I believe that strong results are achieved when people, technology, and processes move in the same direction. My current role is therefore not about traditional people management, but about creating the structures and conditions that enable talented specialists to perform at their best. Key responsibilities: • Strategic development and scaling of digital departments • Optimization of workflows through AI, automation, and frameworks • Development and implementation of internal LAZZA-tools • Quality assurance and performance optimization across departments • Data analysis and digital product development • Business development with a focus on growth and efficiency I thrive at the intersection of data, strategy, and technology, where innovation turns into real business value.