Peter Smulders

Background

About Peter Smulders

From 1988 until 1990 active in both industrial & artisanal bakeries in The Netherlands. Up until active in sales position at Frucaps B.V. & Sonneveld Group B.V. Last 4 years active as Sales responsible for all activities towards Fine Bakery Industry in The Netherlands. Responsible for sales budgets, projects, contract negotiations and market development with value adding approach. In started at DANISCO Holland B.V. in Sales Manager position responsible for Bakery, Oils & Fats and Confectionery. In 2004 started as Commercial Manager, leading a team of Sales managers within Benelux Food Industry area. In the last 4 years, in position as Sales Director Benelux, managing Benelux Sales Team responsible for Food Industry. 1st of May, 2010 started in position of Global Key Account Director. Since March 2017 active for AAK The Netherlands in position as Sales Director Western Europe & North Africa. Great journey together with a professional team establishing nice business growth, managing opportunities and challenges both business wise and personal. Specialties: Market analysis - Developing markets/accounts - Building multi-disciplinary relationships with a value added approach - Building, Supporting & Managing team.