Peter Solala

Background

About Peter Solala

AS A BUSINESS EDUCATOR: I am known for helping my students succeed by sparking their curiosity, encouraging their ideas, and building their confidence. I respect all students, their reasons to learn, and their investment in learning, and strive to provide the best possible opportunity, environment, and conditions for learning to create value, satisfy student needs, and deliver the benefits they seek. AS A SENIOR SALES LEADER, MANAGER, AND EXECUTIVE: I am known for providing the vision, plan, and alignment of broadcast media sales teams to maximize results with finite resources. I carefully assess environments, uncover ways to mitigate risk, and creatively identify new sales opportunities, increasing effectiveness, efficiency, and profitability, regardless of economic conditions, technological disruptions, or business life cycles. I provide an unemotional, reasoned, and balanced approach to recruiting, coaching, and mentoring talent, matching the right people to the right task to get the right things done. With extensive industry knowledge, experience and expertise in local, national, and online radio and television sales, I offer distinctive business insights that enable organizations to choose unique and valuable positions rooted in activities that are not only difficult to replicate, but also positively impact results.