Peter Sonke

Background

About Peter Sonke

With 20+ years of leadership experience driving large-scale transformations across telecom, financial services, and consumer brands, I specialize in bridging strategy and execution — aligning people, processes, data, and technology to accelerate business performance. At Nationale-Nederlanden, I lead the transformation of our digital self-service and ecommerce platforms, enabling 2M+ customers to manage their journeys online. This improved customer satisfaction and reduced service costs. At KPN, I built and scaled a high-performance digital organization, turning the online channel into the company’s largest sales driver, representing 30%+ of consumer sales. Through a data-driven eCare strategy, I reduced online-to-offline leakage by 50% and achieved a 25% reduction in service center costs, while significantly improving customer experience and conversion rates. My expertise spans: • Digital Transformation & eCommerce Growth • Customer Experience (CX) Optimization • MarTech Enablement & Data-Driven Marketing • Omni-Channel Strategy & Go-to-Market Execution • Scaling High-Performance, Cross-Functional Teams I’m passionate about shaping customer-first strategies and enabling organizations to thrive in the digital economy by combining strategic vision, operational excellence, and technology-driven innovation. I’m always open to connecting with leaders, boards, and executive recruiters to explore how digital transformation and customer-centric growth strategies can unlock new value at scale.