Peter Spears

Background

About Peter Spears

14-year CPG industry professional with 11 years of spirits industry experience leading the strategy, negotiation, and management of strategic partnerships in the areas of lifestyle, entertainment, and sports. I've had the pleasure of working cross-functionally with commercial sales, field marketing, global brand, and DEI teams to develop campaigns and digital assets to positively impact sales. I'm a strategic thinker, with an entrepreneurial mindset who believes in developing talent and illustrating leadership through action. I'm also a self-starter who poses the ability to manage through ambiguity and transformation in a new role as well as execute flawlessly on consumer activation and partnership projects that align with brand strategy. My understanding of how-to intersect culturally relevant moments with a brands demand space and value proposition has proven resourceful over my 14 year career. Let's Connect!