Peter Treacher

Background

About Peter Treacher

I generate and run partnerships with international media groups, government agencies and tech/digital companies, to build their IP investments and trade missions. I have broad and deep relationships globally across these sectors. A good example of how C21 informs the global premium TV industry, and brings it together to invest in IP, is CONTENT LONDON I have been instrumental in building C21 Media Ltd through several iterations from start-up to an award-winning and profitable leader in its field. My contribution to C21 Media includes - successfully managed partnerships with global companies including Warner Brothers, FOX, Banijay, plus with international government trade bodies (e.g. ICEX Spain, KOCCA Korea, Screen Australia) to deliver P&L targets - implemented digital strategy, e.g. selling C21's first online video advertisements, now a strong area of long-term revenue growth - with C21's managing director, I launched a new business unit - connecting and helping UK startups to facilitate growth - as part of a team I have driven an editorially high quality & profitable conference events programme - I have consistently taken responsibility for generating new business creatively, professionally, and whilst tightly managing budgets Specialities include: planning and consistently hitting P&L targets, international business development, digital media, the television / broadcast industry; business development; mobile and internet/ IPTV entertainment; VOD; news reporting and interviewing of senior professionals; recruitment contacts; negotiating marketing partnerships; start-ups; building a small company; building a sales team.