Peter W.

Background

About Peter W.

I turn strategic partnerships into revenue engines. Currently managing $11.6M across 22 accounts spanning major national retailers and enterprise partners across North America. My approach combines strategic account planning, team leadership, and data-driven decision making to exceed targets and create long-term value. Beyond my corporate role, I'm founder of Creative Crops, an agricultural venture teaching me entrepreneurship and strategic planning- Led US portfolio to full quota ($12M) managing partnerships with Costco, Best Buy Canada, Backcountry.com, and Walmart/Sam's Club distributors - Develop joint business plans, renegotiate contracts, and design partner programs that strengthen competitive positioning - Recruited and mentored sales teams, designing performance structures that increased successful meetings by 20%- Navigate multi-year contracts and pricing discussions while protecting margins - Partner across marketing, operations, and supply chain teams to drive results - Leverage analytics and market insights to identify growth opportunities : → Led US portfolio to full quota achievement ($12M) → Grew account from six-figure to $2M through strategic negotiations → Generated $2M ARR increase from single strategic account → Negotiated exclusive Amazon contract generating $1M additional ARR and 20% growth → Led team that built $2.5M pipeline within six months : I believe successful partnerships are built on strategic planning that aligns stakeholder objectives, disciplined execution through collaboration, and continuous optimization. Whether managing major retail accounts or enterprise partnerships, I focus on creating sustainable growth that benefits all parties. in sales management and national account leadership where I can leverage my proven track record of driving revenue growth, building strategic partnerships, and leading high-performing teams. Let's connect if you're looking for a sales leader who combines strategic thinking with execution skills.