Peter Way

Background

About Peter Way

OBJECTIVE Assist entrepreneurial companies create exceptional value for their customers. Refine and sharpen strategic focus on specific segments. Uncover hidden value. Develop new solutions to deliver the value. I use customer, market, and competitive understanding to drive new value. Rather than traditional business planning, I favor lean startup methodology to quickly test and refine value and test business assumptions. This is a much more agile and experiential process to arrive at solid strategies. SUMMARY • Strategic and practical advisory to small firms retooling themselves. • Web and traditional marketing to promote companies. • Software startups. • Delivered highly successful high-tech products and solutions to Hewlett-Packard (HP) customers through solid research of customer and channel needs. • Developed pragmatic business plans that led to solid strategic decisions. • Quickly became an expert in new areas. Not afraid to lead change and bring in new approaches when the business success demanded it. Specialties: Software Product Marketing, Internet business development. Business planning, product portfolio management, market analysis, customer insights, competitor research, pricing, channel strategy, product marketing & management, product roadmaps, market segmentation, public speaking, white papers. languages: Spanish, Portuguese, basic German. Computer storage, tape drives, SAN, Optical Storage, NAS, Aeronautics, control system design, wind turbine simulation, analysis.