Peter Wear

Background

About Peter Wear

When I started my career, I was working in an open office environment next to the VP of sales. In between calls, she turned to me and asked,"Why did you go to a liberal arts school? What even is that?" I was a bit taken aback by the comment. Aside from expensive loans and some fond memories, what did my education offer me that made me special? My education was certainly a bit different than my coworkers - instead of going to college to study economics or communications, I'd spent four years reading Louise Glück, Susan Sontag, and Simone Weil. Now I was in an office, an 8 to 5 where'd I'd take my lunch break browsing the used bookstores in Evanston and reading poetry on the El ride home. Yes, I can tell you the merits and demerits of postmodernism, but where does that put me? A few years later, I know what I have to offer: perspective. I think about the world critically, different. I see nuances and opportunities that fly under the radar of others. My current role as Content Lead is a reflection of this - I got here because I knew I wanted to write, saw an opportunity to bring success to my old company by building a comprehensive platform of content, and made a position for myself. When things got bad with COVID, I immediately picked up work writing copy for the startup where I work now - and I'm loving every minute of it. Your digital content is a reflection of your company's expertise, values, and ambitions. My job is to make that image a reality, building trust in your brand while optimizing your business for search traffic. I'm fascinated (and at times, frightened) by the potential of the internet - what was once a community of hobbyists, geeks, and rebels posting on their geocities has become a global marketplace where data and information is exchanged, analyzed, and deployed to make critical decisions for companies ranging from small startups to trillion dollar corporations. I can help your company be the signal that stands out from the noise. How are you leveraging content to stand out in the 21st century? I'm the guy who will deal directly with your product or service and convert it into exciting, informative content that drives leads and nets conversions. If you're interested, feel free to reach out to me and learn more about just what it is that we can do for your business.(P.S. If you're a recent Kenyon alumnus or student looking for any guidance, please feel free to reach out to me directly! I'm happy to offer any assistance that I can!)