Peter Whittaker

Background

About Peter Whittaker

I have 21 years of experience in the visitor attraction sector, specialising in experience design, AV design and production, scheme visualisation and project management. I strive to ensure only the highest-quality storytelling will be experienced by an exhibition’s visitors. With qualifications in Physics (Imperial College, London) and Multimedia (Dublin City University), I approaches projects both scientifically and creatively, with an understanding of the need for visitors to have their minds and senses equally stimulated. I joined Martello Media in splitting my time between lecturing in design in Dublin City University and working as a 3D animator for the company. I quickly gained experience in all departments, becoming Art Director and then Creative Director. During this time Martello Media garnered many awards for its work, including two THEA Awards (the "Oscars" of the visitor attraction industry) for Outstanding Achievement, a nomination for European Museum of the Year, and Best Exhibition/Creative/Digital awards from the Institute of Designers in Ireland, Museums & Heritage Awards and Digital Media Awards. Since founding DMW Creative with my partners Heather and Rob, we've continued this with a 2019 nomination for European Museum of the Year, and another THEA Award for “Outstanding Achievement”, for the Cool Planet Experience. I spent 3 years serving as an IDI (Institute of Designers in Ireland) Council member, advising on exhibition design and digital media. Having started "in the trenches", I'm intimately familiar with the production side of exhibitions, and how to manage creatives. Now running DMW Creative, we work with clients to create fun, engaging attractions; and supervise their development, production and installation. If you need a visitor experience, or are not sure where to start, get in touch!