Peter Whittaker

Background

About Peter Whittaker

As a product business consultant, I specialise in conducting marketing gap analysis from a price, margin, visual content, merchandising, and sales perspective. I have a proven track record in analysing end-to-end processes across various industries, from fast-moving consumer goods to digital software. My expertise lies in helping businesses become market leaders through thorough cost analysis, product sourcing, distribution, and national sales strategies. My passion for detail-oriented technical work, combined with my comprehensive understanding of business consulting, allows me to deliver exceptional results for clients and drive their success in the market. Market Creation: I specialize in identifying and capitalizing on emerging market opportunities, driving business expansion and establishing a strong foothold in competitive landscapes. Product Evolution: I drive product evolution by continuously analyzing market trends and consumer feedback, ensuring that our offerings remain innovative, relevant, and competitive. Margin Optimisation: I excel at margin optimization by identifying cost-saving opportunities and streamlining processes, ultimately boosting profitability and ensuring sustainable business growth. Bottom Line Focused: I am dedicated to a bottom-line focused approach, ensuring that every strategy and decision contributes directly to the financial health and profitability of the business. Assembling Effective Sales Teams: I specialize in assembling effective sales teams by identifying top talent and fostering a collaborative environment, driving high performance and achieving outstanding sales results. 🤵 Senior Management: I have a proven track record in senior management, leading organizations to achieve their strategic goals through visionary leadership and effective management. CRM Software: In-depth knowledge of Zoho CRM, reporting, analysis Industry Knowledge: Fast Moving Consumer Goods (FMCG), Aquatics, Agriculture, Equine, SaaS