Peter Wilson

Background

About Peter Wilson

Proven Brand Strategy Dynamo, Agency Leader and Head of Department. I work to create progressive, longstanding and effective connections between brands and people, and meaningfully influence the world they share. I am a free range thinker, delivering strategies that cross the boundaries of disciplines and channels for some of the world’s leading technology, sports, service, retail and FMCG brands including Samsung, adidas and Diageo. My work is integrated, creative and effective, and I have the APG and IPA awards to prove it. I believe that in a world where products are increasingly homogenised and processes are rapidly accelerating, it's never been more vital for brands, businesses and agencies to define what they value and use those values as an infrastructure and compass to guide their choices. Because strategy always comes down to choices. So here are 3 things I value about myself and the way I work: 1. Creative problem solving. The most rewarding projects I have worked on have resulted in solutions that crossed boundaries. Sometimes the answer is advertising or content, but it could equally be a radical user experience (Formula E Attack Mode) or an unexpected partnership (Drop In With Samsung). Craft. Ultimately, we are all judged on the quality of the work we produce. I put this into practice with clients and colleagues and in the workshop where I make fine furniture. Speak to me about mid-century Japanese design. Resilience. I moved with my family to the other side of the world without any network. I returned to the UK during a global pandemic with 4 children under the age of 4. Tough and enlightening in equal measure. These aren't just my values, I believe they are what it takes to make the best work and I've got 20 years of experience to prove it.