Peter Wilson
Director Research Strategy at The Shopper Collective
Based in Manly, Australia
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Seniority
Director
Department
Advertising & Marketing
Location
Manly
Industry
Advertising Services
Company size
1
Contact information
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p•••••••@theshoppercollective.com
Phone
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Background
About Peter Wilson
I didn't have time to write a short letter, so I wrote a long one instead."- Mark TwainI am a research & strategy consultant who is hell-bent on converting research and data into clear, concise, and commercially viable next steps. No death by PowerPoint. I believe that large slide decks imply a lack of clarity in thinking.I am driven by good storytelling and conveying the right message succinctly.My particular area of expertise is retail & shopper marketing, although I do work in other spheres of research. I am currently writing a book on shopper marketing strategy and co-authoring another with Dr Herb Sorensen, Dr Neale Martin, and Mark Heckman on shopper-centric grocery retailing.I am a seasoned conference speaker and workshop facilitator. For more about The Shopper Collective, the business I founded in 2016, please visit theshoppercollective.comFor business enquiries, please email me at peter@theshoppercollective.com
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