Peter Wilson

Background

About Peter Wilson

I’m a senior digital and technology leader with over 20 years’ experience at the intersection of marketing, AI integration, and business transformation. I’ve held executive roles across digital agencies, ad tech platforms, and not-for-profits, consistently delivering measurable growth, operational efficiency, and innovation. My expertise spans digital strategy, AI-enhanced marketing automation, product development, and media performance — including hands-on technical skills in Python and system integration. I’ve successfully led teams, scaled operations, and built tech-driven solutions used across global brands like Westpac, Foxtel, SunRice, MG Motor, and Expedia. At Nunn Media, I spearheaded the shift from outsourced to in-house digital media trading, led the rollout of the Google Marketing Platform, and developed proprietary automation tools — including a dynamic creative system deployed across social, display, BVOD, OOH, and press. I combine commercial acumen with deep technical insight, bringing a strategic approach to AI adoption, digital media, and performance marketing. Passionate about innovation, I thrive in complex environments where technology and creativity meet to drive sustainable growth.