Peter Wise
Marketing Director at Minuteman Press
Based in Bristol, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
Bristol
Industry
Printing Services
Company size
2.6K
Contact information
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p•••••••@minutemanpress.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Peter Wise
Peter Wise, BA (Hons) MA DipM FRGS FCIM CMktrAn accomplished Marketing Director with a proven record of achievement in domestic and international markets. A proficient communicator with noteworthy experience in developing corporate brands through internal and external distribution channels. A team builder and motivator, particularly effective when adding value to dynamic organisations.Research interests include social media marketing; sentiment analysis; relationship marketing; customer relationship management; brand ambassadors and advocates; segmentation analysis; and trust in computer mediated communication.Social science research experience has included ethnography, netnography, survey, archival research, indepth interviews and action research. Approaches have been inductive and deductive.Currently completing a PhD entitled ‘Relationships and Trust in Business-to-Business Online Hosted Communities’ at the University of the West of England part-time.
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