Petra Manson

Background

About Petra Manson

B2B marketing leader with 10+ years of experience driving growth across enterprise technology, SaaS, telecommunications, and marketplace platforms. I specialize in translating complex products into focused go-to-market strategies that accelerate adoption, increase revenue, and create long-term customer value — particularly within partner-led, channel, and vertical markets.My background spans enterprise cloud, hardware, and software, delivering integrated marketing programs for global technology brands and their ecosystems, including AWS, Intel, HPE, and HP. Experience includes enterprise ABM campaigns, cloud and infrastructure marketing, SLED-focused hardware initiatives, and growth strategy for both SaaS and on-premise software solutions.Currently, I lead marketing for a Digital Asset Management (DAM) and Product Information Management (PIM) SaaS platform serving product manufacturers, alongside a two-sided industry marketplace connecting manufacturers with architects, engineers, and construction professionals. My scope includes:• Marketing leadership and team management• Revenue accountability and KPI reporting• Product positioning and messaging strategy• Demand generation and pipeline growth• Marketplace growth strategy• Cross-functional alignment across marketing, sales, and customer successI’m known for building structured, data-driven marketing plans, delivering clear and differentiated value propositions, and aligning marketing strategy directly to revenue outcomes. My leadership style is pragmatic and performance-oriented, with a strong focus on prioritization and sustainable growth.Interested in thoughtful conversations around SaaS growth, product marketing, and marketing leadership. petramanson@outlook.com