Petra Sammer
Story Consultant for Pr & Marketing, Trainer, Author, Tedx-speaker at Pssst...Petra Sammer
Based in Bavaria, Germany
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Seniority
Other
Department
Other
Location
Bavaria
Industry
Marketing Services
Company size
1
Contact information
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p•••••••@petrasammer.com
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Background
About Petra Sammer
Petra Sammer served as Managing Director, Global Partner and Chief Creative Officer for clients worldwide at the communicaitons agency Ketchum for 25 years. Since founding her own agency in 2018, she uses this experience and her huge passion for storytelling to consult brands and businesses concerning PR, marketing and corporate communication. Petra has won numerous Marketing and PR Awards, judged at Cannes Lions, D & AD, Clio and Eurobest and is the author of several bestselling books on Storytelling. She is the co-founder of Plot, a storytelling forum and conference Petra believes that especially digital communication can benefit from storytelling and that new channels call for new communication approaches. Nevertheless, really good stories are found seldom and often they are not told until the end. Therefore, her focus lies mainly on storytelling, as well as developing new ideas and strategies for communication and she is always searching for great stories. Check her website
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