Petra Zelman
Director of People & Culture at Connective
Based in North Vancouver, Canada
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Seniority
Director
Department
Human Resources
Location
North Vancouver
Industry
Non-profit Organization Management
Company size
339
Contact information
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p•••••••@connective.ca
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Background
About Petra Zelman
With nearly a decade of experience in human resources and people strategy, I specialize in fostering inclusive workplaces, enhancing employee experience, and driving organizational success through strategic HR leadership. As the Director of People & Culture at Connective, I lead initiatives in recruitment, retention, onboarding, succession planning, and equity-focused HR strategies. Key Expertise:*Talent Acquisition & Retention Strategy *Compensation & Total Rewards *Diversity, Equity & Inclusion *Organizational Development & Succession Planning *HR Policy, Compliance & Benefits My journey in HR started with hands-on experience in payroll, benefits, and policy development. Over the years, I’ve built a strong foundation in compensation strategy, employee engagement, and leadership development—ensuring organizations remain competitive, inclusive, and resilient in evolving workplaces. Let’s connect to collaborate on building workplaces where people thrive!
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