Peyton Roberson

Background

About Peyton Roberson

Hello everyone, Welcome to my LinkedIn profile! I'm Peyton Roberson, a first-generation college graduate with a fervent passion for the transformative power of social media in communication and marketing. With a B.A. in Sociology and a B.S. in Psychology from the University of Georgia, and currently pursuing an M.A. in Journalism and Communications in the field of Social Media through the University of Florida, my academic journey has been pivotal in understanding human behavior and effective communication strategies. In August 2023, I joined Tate Law Group as a Social Media Manager/Content Creator and Receptionist, recently advancing to an Administrative Assistant role. My primary responsibility is to enhance their social media presence, a challenge I have embraced with notable success. Over the past three months, I've spearheaded our social media campaigns, leading to a staggering 418% increase in accounts reached, 202% boost in engagement, and a 52.4% rise in followers. Collaborating closely with Tate Global Media, I actively participate in filming campaigns, script production, and crafting weekly social media calendars, all aimed at expanding our online footprint. This role has significantly broadened my skillset in social media management, content creation, graphic design, copywriting, and law firm administration. It's an exhilarating journey that continuously feeds my thirst for learning and professional growth. Before Tate Law Group, I made a substantial impact at September's Closet, a Savannah-based boutique, where I revolutionized their online sales, leading to a threefold increase in monthly revenue. My efforts in developing an app and web-store, alongside managing their social media platforms, were pivotal in expanding their digital reach and customer engagement. My experiences have shaped me into a dynamic social media strategist, adept at crafting compelling content and driving tangible results. I am committed to leveraging these skills to foster innovative social media strategies and thrive in a positive, growth-oriented work environment. I'm eager to connect with professionals who are equally passionate about harnessing the power of social media for business and communication. If you're interested in collaboration, discussing strategies, or exploring opportunities, please feel free to reach out. Let's connect and explore the endless possibilities of digital innovation! Best regards, Peyton Roberson