Phani Kumar Datla

Background

About Phani Kumar Datla

Opportunities don’t happen, we create them.” This quote has found its practical manifestation in my efforts and progressive track record of 35+ years of experience in various leadership roles in OEM, Furniture, Digital, E-commerce, segments. I have proven skills in restructuring business model through multiple channels like Distribution, Agency, Franchisee, OEMs, and Retail Direct Channels. I have achieved tremendous success in accelerating organizational growth, scale-up operations and drive bottom-line. I have led the growth of industry sales and developed new business sales opportunities through both trade and consumer direct initiatives for the full range of products. I built large & strong client / customer base for the organizations and surpassed revenue generation and business development goals. I have an impressive career in developing & maintaining healthy business relations with CEO / CXO level stakeholders effectively by servicing their needs. I am highly effective in ensuring stability of income by developing new streams for revenue growth and devising innovative modern 360-degree marketing plans to build consumer preference to generate new income. Worked in close coordination with top-notch stakeholders where I am responsible of development and management of business segment strategy, marketing & brand management strategy along with new product development, launch & positioning strategy with key focus on overall business transformation. I excel in conceptualizing and driving business management initiatives, spearheading digital solutions development & implementation by collaborating with other teams with the purpose of achieving corporate vision, mission, and objectives. I have designed solutions for key operational issues that impacted revenue and gross profit. My robust & stable exposure makes me an adept individual for working in a challenging global environment and delivering exceptional results. I have been applauded by Top Business Leaders for Turning Impossible Situations into Inspiring Success stories for sustainable business growth. Principles & Values that I stand by are • Always accept challenges as an opportunity to learn something new • Never give up, never say never • Be a good listener - listen to understand • Going beyond the call of duty • Strong Instincts, Intellect, and Information to help people and organizations make smart decisions Connect with me at: datlaraju@hotmail.com / 7032097762