Phil Lynch

Background

About Phil Lynch

I am an enthusiastic marketing professional with a passion for integrated digital marketing, brand marketing and services marketing, which sees my career direction shift, more recently, towards higher education marketing. I have always had a fascination for marketing and PR and have studied marketing academically for 4 years, achieving a Bachelor of Business studies, specialising in marketing management. I have also had the opportunity to add a wealth of marketing experience to my studies, since my career began, having worked in: Retail Category Management Retail Brand Management Consumer Product Management (UK and EMEA) Subscription Product Management (UK and EMEA) International Marketing for Higher Education (Global) This experience and studies have provided a strong foundation for me to explore and sharpen my skills in the dynamic world of communications, which I have a strong affection for. I believe these foundations offer me a unique position as a digital marketing professional, to view campaigns from a local, global and brand point of view. I have also undertaken a second part time, undergraduate degree, with The Open University. I am working towards a Bachelor of Science, specialising in Psychology. I believe that both marketing and psychology are intrinsically linked, this fact is especially evident in the digital marketing world. My desire is to continue to work within marketing, dovetailing psychological study and the scientific method and rigour to current and future marketing campaigns. Thank you for visiting my profile.