Phil Shaw

Background

About Phil Shaw

Experienced Sales Director with a strong record of delivering growth and driving commercial success across the Lighting (Decorative & Technical), Consumer Goods, Electrical Wholesale, Furniture & Interiors, and Retail (in-store and ecommerce) sectors. With a background that spans FMCG, design-led products, and complex distribution environments, I specialise in crafting and executing go-to-market strategies that unlock new revenue streams, improve profitability, and build brand equity. I’m passionate about leading high-performing sales teams and developing sustainable commercial strategies that align with both customer needs and long-term business goals. My approach is shaped by deep market insight, strong operational understanding, and a clear focus on delivering technical and commercial solutions that exceed expectations. Recognised for my integrity, energy, and clear communication, I bring a strategic, customer-first mindset to every challenge—translating market demand into scalable success across the UK and international markets.