Phil Smith
Web Development & Consulting at Digital Waterworx
Based in Huntington, United States
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Seniority
Staff
Department
Information Technology
Location
Huntington
Industry
Media Production
Company size
8
Contact information
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p•••••••@waterworx.com
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Background
About Phil Smith
As a digital native, I launched a boutique agency in 2010, delivering web development, eCommerce, paid digital advertising, and social media strategy for clients across industries. In 2021, I joined Upstream Hospitality Group as Director of Marketing for Tap Room, supporting its growth from 3 to 9 locations—with a vision to scale to 50 by 2030. I now lead a small, high-performing marketing team evolving into a shared resource for all Upstream brands, including Tap Room, Bango, and several seasonal and emerging concepts. My work spans brand strategy, social media management, digital platforms, in-store execution, and loyalty. I’ve been an early adopter of AI in marketing, applying it to streamline content creation, improve workflow efficiency, and maximize impact—especially for lean teams. My roots in hospitality began with hands-on roles in restaurants, catering, and events, giving me real-world perspective on the industry’s needs.
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