Phil Stott

Background

About Phil Stott

I have over 25 years marketing experience, defining, developing, directing and delivering go-to-market brand and campaign strategies. I have been instrumental in defining and developing the strategic direction for a diverse range of more than 80 B2C and B2B businesses in technology, financial services, professional services, health & wellbeing, automotive, retail, utilities, sport and education, comprising: • Integrated brand and performance focused campaigns • Brand strategy development • Audience persona development • Value propositions for creative direction • Messaging frameworks • Media planning • Digital strategies • Content marketing strategies • Holistic event experiences • Employee value proposition development I’m a strategic thinker with a natural curiosity who thinks creatively. Driven by business goals, brand purpose, audience behaviours and motivations, cultural trends and data, I’m passionate about delivering insight, strategy and planning to inspire experiences across paid, owned and earned channels that audiences will want to engage in and businesses will gain value from. I’m a strong leader and team player, nurturing positive, successful relationships with people I work with. I have experience of managing, mentoring, supporting and developing people and the ability to provide clear direction and collaborative ways of working across multiple teams. I also enjoy being on-hands, developing strategies, analysing results and identifying what’s next. I have a commercial mindset, directly connecting marketing strategies and plans with business strategy and targets. I’m data-driven and analytical with the ability to distil large volumes of data to plan, deliver and evaluate effectiveness for integrated marketing strategies. Feel free to check out my experience in more detail and to see what people I’ve worked closely with think about me and my work. If you’d like to find out more about my experience and how I could support you I’d love to chat.