Philipp Heigel

Background

About Philipp Heigel

In a world full of content, and people with shorter and shorter attention spans, it is harder than ever to stand out. Especially in marketing, finding a middle ground that suits the company's identity, meets the target group´s expectations and drives engagement is the main challenge in today's digital environment. The challenging combination of requirements for this task in terms of creative design, data analysis, and continuous change is what encouraged me to pursue a career in this field. I am curious. I love connecting with new people. And I am always keen on learning something new.I aim to create purpose-driven and inspiring concepts for people across platforms. Following the fast-moving media trends of the goldfish generation is a challenge that is inseparable from the need to understand the distinct demands of various subcultures. Creating value for a certain target demographic necessitates a thorough understanding of the group's values and common interests, with sharper distinctions than ever before. I learned a lot about myself and the path I wanted to take in life while studying pharmacy for two semesters after my A-Levels. My experience in Marburg also taught me how to deal with failure and mistakes, as well as how to learn from my shortcomings and overcome them.Currently, I am pursuing a Bachelor of Arts in International Business Administration with an emphasis in Marketing at the University of Applied Sciences in Fulda. To finish my studies, I joined Xeotek as a Marketing Intern.