Philippe Assouline

Background

About Philippe Assouline

Applied AI - Consumer behaviour/psychology - Messaging strategies - Perception I am grateful to be pioneering new AI and psych-driven advertising & messaging methods to give companies and campaigns a more empathetic and more reliable understanding of their target audiences and how to drive their loyalty and excitement. Living at the intersection of AI, psychology, and marketing is an exciting place to be and it is a privilege to uncover what truly drives customers under the surface, how to engage them and most effectively meet those needs. My work at ThriveDX, planning and deploying advanced analytics to deeply understand our students and devise better ways to connect with and inspire them to transform their lives is a blessing - as is working under visionary and purpose-driven leadership. My partnership with Dentsu, researching Japanese consumer audiences in depth and advising on messaging and creative strategies in various verticals has been fascinating I also specialize in advising public and private bodies in countering nefarious and covert influence campaigns (incl. fake news propaganda). In my academic research, I similarly explore the deep, evolutionary roots of influence and mass behaviour. I apply my theories to find ways in which messaging can impact our psychological well-being to help resolve intractable conflicts.