Philippe Dubuc

Background

About Philippe Dubuc

As a Revenue Growth & Category Manager at Bel, I leverage my strong background in marketing and data analytics to develop and execute category strategies that drive sales growth, profitability and market share for leading CPG brands. With more than 5 years of experience in the CPG industry, I have worked with major retailers such as Couche-Tard, Costco, Loblaw and Sobeys to deliver innovative solutions that increase customer satisfaction and loyalty. I have a proven track record of leveraging market research, consumer insights and competitive analysis to optimize product assortments and pricing strategies, identify new business opportunities and develop go-to-market approaches. I also utilize advanced analytics and business intelligence tools across key platforms such as NIQ, Circana, Retail Link, Dunnhumby, LDIA, Shopper Intelligence, Power BI and Cognos to extract insights from large data sets to inform decision making, promotional campaigns and operational efficiencies. I successfully led a team of data engineers, a space planning analyst, and a marketing agency to implement an innovative data-driven solution that increased sales across multiple stores for one of Canada's largest grocery chains. I also implemented Canada's first clustering-led approach to beer assortment selection using AI/ML, demographic data and consumer insights.