Phillip Underhill

Background

About Phillip Underhill

I’m a visionary, full-stack marketer who brings transformational change and accelerated growth to B2B/B2C brands. My expertise spans building and restructuring marketing organizations, launching new products and discovering brands untapped potential. Recognized as a savvy brand builder, I have a 20+-year track record delivering exponential customer growth and revenue generation. I've spearheaded product launches and go-to-market strategy, brand development, multi-channel marketing, and retail/e-commerce strategies across highly diverse industries. I'm skilled in showcasing unique market offering and consumer value through creative and engaging storytelling and product messaging. Noted as a consumer‐obsessed, data-driven strategist, I'm engrossed in consumer psychology. I utilize data and insights to shape marketing strategy, uncover new opportunities and drive consumer awareness, acquisition, and retention. Since 2012, I’ve served in fractional CMO roles advising early-stage, growth-stage and enterprise companies. My additional career experience spans VP-level brand planner, marketing strategist and thought leadership roles in top-tier creative, digital and direct response agencies. I obtained both an MBA in Marketing and a BS in Psychology from Rutgers University. I'm known for applying my rigorous MBA-discipline to build top performing teams and agile MarCom organizations. I’m interested in creating content and experiences that ignite brands and engage global audiences as a CMO for a small to mid-sized business or in a Fractional CMO role. My Strengths Include: Go-to-Market Strategy • Product Marketing • Marketing Plan • Brand Strategy • Integrated Marketing • Channel Partnerships • Public Relations & Communications • Digital & Social Media • Influencer Strategy • E-Commerce • Visual Merchandising • Multicultural Marketing • Brand Storytelling • Creative & Advertising • Investor Pitches • Experiential & Live Events • Marketing Analytics