Phoebe Lei

Background

About Phoebe Lei

A growth-focused marketing leader with over 15 years of experience across financial services, trading, and fintech—driving strategic expansion across APAC through data-led marketing, bold execution, and customer-first thinking. From shaping regional strategy at CMC Markets to launching Moomoo Australia, and now leading growth at Bolt Group, I’ve built a track record of scaling brands and businesses through commercial insight, sharp storytelling, and deep market fluency. Currently as Head of Growth at Bolt Group, I oversee user growth, deposit and transaction scaling, revenue strategy, partnerships, and product feedback, helping to build a super app that redefines how Australians manage their money. My remit spans B2C and B2B, connecting performance, lifecycle, and product-led growth into one coordinated strategy. I’m known for building high-performing teams, navigating cross-functional complexity, and aligning marketing programs with business outcomes. I lead from the front with clarity, creativity, and a strong bias for action. Having worked across Australia, Greater China, Southeast Asia, and beyond, I bring regional fluency and a global mindset to every challenge, driving results in both mature and emerging fintech markets.