Phoebe Lyons

Background

About Phoebe Lyons

I’m a May 2026 graduate from the University of Nebraska–Lincoln with a degree in Journalism and Advertising, focused on building a career at the intersection of sports, culture, and creative strategy.My background blends athletics and storytelling. I grew up playing volleyball while developing a love for marketing and photography, which naturally led me to advertising. Since May 2023, I’ve worked as a Social Media Intern at Hudl, where I help create strategic, performance-driven content for athletes and coaches. In this role, I collaborate across teams, contribute to campaign planning, and develop creative that connects with a digitally native sports audience.Through my time at Hudl and in the classroom, including competing in the National Student Advertising Competition, I’ve strengthened my skills in copywriting, campaign development, brand strategy, and digital storytelling. I’m passionate about sports marketing that feels authentic, culturally aware, and results-driven.As I prepare to graduate, I’m excited to bring my creative instincts, strategic thinking, and hands-on industry experience to a team that’s shaping the future of sports and advertising.