Phoebe Rigg

Background

About Phoebe Rigg

I am a strategic eCommerce leader with a proven track record of driving profitable growth, digital transformation, and global marketplace expansion. At All We Wear Group, I lead the Digital Commerce Strategy & Impact practice - balancing topline growth with profitability, while ensuring operational excellence and scalability. My role is highly cross-functional: I collaborate daily with teams across the organization to design and execute digital strategies that deliver measurable results. As a critical sparring partner to the Chief Digital Officer and senior leadership, I provide strategic insights, craft compelling narratives for investors and board members, and help shape key initiatives that drive long-term value. With a strong mix of analytical rigor, commercial awareness, and organizational discipline, I thrive in complex, fast-moving environments - ensuring that strategy is not only envisioned but executed with impact.