Pierre Samson

Background

About Pierre Samson

I am a marketing manager with over 8 years of experience in leading high-impact marketing projects encompassing market research, strategic planning, campaign management, system roll-outs, and metric evaluations across a wide variety of marketing disciplines, industries, and countries. My diverse experiences enabled me to develop an expertise in marketing management and support global operations of market-leading organizations. — In my current role, I oversee marketing governance and project management for a leading industrial truck manufacturer's regional operations in Europe from its regional headquarters in Germany. I manage key processes across different marketing teams to ensure consistency and efficiency across the region. Previously, I ran global content marketing projects with cross-functional teams for Germany’s largest market research firm to drive its market presence and thought leadership on consumer tech and durable goods. Before transitioning to marketing roles in Europe, I spent almost 7 years in strategy consulting in Southeast Asia, managing market research and data analytics projects for top consumer brands. This experience was split equally between the agency side and the client side, providing me with a view from both sides of the boardroom table. I hold a degree in Communication Research, providing me with a solid foundation of critical skills that proved integral to my career as a marketing and project management professional.