Pieternel Holm

Background

About Pieternel Holm

Profile I am a passionate brand communication professional with a wealth of experience and a keen eye for branding and design. I combine marketing/sales experience for FMCG brands and account experience working for a variety of design agencies (packaging and corporate design): always working on (strategic) projects for high profile brands, always working in a hectic and demanding environment, coordinating and aligning with different stakeholders. Competencies I have a thorough understanding of brands and the role design can play in building brands, which enables me to play an advisory, supportive or guiding role for marketers and the creative team, depending on what is needed. I am very experienced in the complete design process, from concept development until the release of the artwork. Projects During my career I have been responsible for brand and product introductions, line extensions, brand repositionings, developing new visual identities and translating them to various touchpoints (both offline and online), developing communication strategies, developing guidelines etc.