Pilar Assed

Background

About Pilar Assed

Passionate about fashion, branding, and digital communication, I have over five years of experience in creative direction, digital marketing, and e-commerce. Currently, I work as a Style Specialist at Lojas Renner, the largest fashion retailer in Brazil, where I am responsible for visual direction, brand identity, and style curation for the e-commerce sector. My work enhances results by making campaigns more profitable and strategically delivering fashion and lifestyle, leading to a 3x increase in interactions, higher conversion rates, and acceleration of slow-moving items in our main campaigns. I have experience in leading fashion brands. At Reserva, I led content strategy and engagement as a Social Media Coordinator, contributing to the Reserva Mini x Disney launch. Previously, at Dress To, I led the creative team and developed 360º marketing campaigns. I hold a Graphic Design degree from PUC-Rio, specializing in Fashion Business, with a focus on Digital Marketing and E-commerce. My skills include branding, art direction, photography, social media, and fashion curation. Passionate about transforming brands, I merge creativity and strategy to drive digital growth.