Pippa Ellison

Background

About Pippa Ellison

Hey, I’m Pippa - a science grad turned sales rep turned teacher turned SEO strategist - and it’s been as interesting as you might imagine. My journey started in the lab, where I honed my problem-solving and research skills (I still geek out over a good data set). Later, I shifted to sales, which taught me how to connect authentically and drive results. A detour into teaching showed me the art of breaking down complex concepts into relatable “aha!” moments. Put it all together, and you’ve got someone who loves sifting through metrics, analyzing trends, and turning big-picture insights into practical, profitable steps. Before going in-house, I freelanced on everything from ads and YouTube scripts to PPC, landing pages, blog posts, and social media content. I currently handle everything SEO for a B2B SaaS company, focusing on multiple international markets to drive traffic and conversions. I’m constantly refining my approach based on real-time data, emerging trends, and company results to stay ahead of Google’s ever-evolving algorithm. In this line of work, there’s always something new around the corner - and that’s what keeps me on my toes.