Pippa Shakespeare

Background

About Pippa Shakespeare

I work with the marketers and leaders of Professional Services/B2B firms, who understand that social media is a powerful marketing channel, but don’t know where to start or how to get it right. Sound familiar? You don’t have the time or capability to figure out social media on your own and are acutely aware of the risk to the firm’s reputation of getting it wrong. The solution? Together we'll create a powerful and bespoke social media marketing strategy, that enables you to find, reach and spark meaningful connections with your ideal clients; connections that not only build relationships but yield tangible results for the firm. A North Star and playbook rolled into one, your strategy gives you clarity, purpose, direction and focus for all your day-to-day social media activities. How? Social Strategy Builder is my 1:1 programme, whereby I guide you (or a member of your team) through my proven 10-step system to create your strategy. With straight talk and a sprinkling of humour, I provide you with all the know-how, tools, templates, inspiration, support and accountability that you need to harness your big ideas, your passion, your knowledge and your stories, and transform them into your own social media marketing strategy and action plan that you'll be able to implement straight away. Mentoring you throughout – holding your hand whilst holding you accountable, I’ll equip you with the knowledge and skills you need to run the day-to-day social media marketing for your business yourself – effectively, efficiently and sustainably – removing the need to hire someone for the task. With this newfound capability, you’ll have the passion, confidence and energy to excite and engage Leadership, stakeholders, and the wider team around it, creating a purposeful and powerful social media presence that you can all feel part of and proud of. You’ll feel empowered, organised, and in control, and privately reassured that you’re doing your bit to nurture trust and cement your firm’s distinguished reputation. I combine modern skills in strategic social media marketing (organic and paid), gained through an Advanced Diploma with the renowned trainers Digital Mums, with a successful career in Professional and Financial Services marketing and global brand-building consultancy. I’m proud to be amongst an alumni that are some of the most sought after professionals in our field. Download your free social media strategy guide: