Piyush Sood

Background

About Piyush Sood

Entrepreneur | Performance Marketing & Growth Leader | Business Leader With 14+ years of experience in performance marketing, business growth, and customer acquisition, I specialize in scaling businesses profitably using data-driven marketing strategies and operational excellence. Currently leading customer acquisition and performance marketing at CashKaro, I have successfully reduced CAC by 80%, and optimized remarketing for 150% ROI. Executed high-impact brand, influencer marketing, and programmatic marketing campaigns. I have driven ₹100Cr+ in monthly sales through full-funnel performance marketing across platforms like Google UAC, YouTube, Meta Demengen, DV360 Apple Search Ads, G-pay scratch cards, Truecaller Ads, Taboola, Branch Ads, DV-360, Sharechat, Moj, Amazon Pay rewards campaign, Meta Ads, Twitter Ads, Snapchat Ads, Samsung galaxy store Ads, Reddit, Quora, DSP’s, along with multiple in-app inventories to acquire new customers and run remarketing. Before CashKaro, I co-founded Pitcrew Car Services, a tech-enabled car service aggregator, transforming an idea into a profitable, bootstrapped business generating GMV of over 5Cr in FY’20, operating in 27+ cities across India. Delivered 30% YoY growth, built and led a 30+ member team, and secured top Google rankings to drive organic growth. Key Areas of Expertise: Startup & Business Leadership – Scaling ventures, team building, and process optimization Performance Marketing & Growth Strategies – Google UAC, YouTube, Meta programmatic ads, and DSPs Customer Acquisition & Retention – Full-funnel strategies, remarketing, and lifecycle marketing Business & Financial Acumen – P&L management, contract negotiation, and cost optimization Automation & Data Analytics – Power BI, Power Query, and KPI dashboards for performance tracking Additionally, I have experience managing large-scale projects worth $40M and leading 200+ member teams. Passionate about entrepreneurship, digital marketing, CLM, growth marketing, and business strategy, I am always eager to discuss growth opportunities, partnerships, and innovations. Let’s connect and exchange ideas on Growth, Marketing, and Entrepreneurship!