Plamena Ivanova

Background

About Plamena Ivanova

Human centered data is the fuel empowering our current industrial revolution. Be it whole-human understanding and insights or large language training models for Artificial Intelligence, high-quality, diverse and niche datasets are required to succeed today and in tomorrow’s economy. RFG is the premier data partner for brands seeking profound, diversified yet hyper-targeted insights. Recognized across the industry for enabling the delivery of the highest quality consumer data, RFG’s DataForce platform is expertly designed to efficiently recruit and match both broad-market and niche audiences in real-time. This empowers brands to gain the critical insights needed for immediate, decisive action. RFG offers a strategic advantage in transforming how consumer insights are gathered, understood and activated. The DataForce platform provides a gateway to “whole-human” consumer data, enabling brands to achieve deeper human connections that drive innovation and power sustainable growth. Positioned to incorporate first and third party, behavioral, purchase and multi-channel data as well as active AI training, RFG is at the forefront of the evolving consumer insights landscape.