Polly Goss

Background

About Polly Goss

An accomplished EdTech leader with eight years of experience steering high-performing marketing and account management teams within rapidly growing US and UK SaaS companies. A strategic and data-driven marketing executive, I am obsessed with driving impact and revenue across the customer lifecycle. All views expressed here are my own. Throughout my career, I’ve developed and executed multi-channel marketing campaigns, fostered strategic partnerships to expand market presence, and built high-performing teams that thrive on collaboration and creativity. I thrive in dynamic, mission-driven environments where I can work with hardworking, smart people to accomplish great things! Highlights of my professional journey include:* Strategic Growth: As a founding member of the Go-To-Market team at Mentor Collective, I have been instrumental in taking this EdTech company from $500K to $11 Million ARR. Reporting to the CEO, I reimagined the marketing and demand generation function, spurring 120% year-over-year (YoY) revenue growth.* Data-Driven Marketing: Redefined Ideal Customer Profile (ICP), product positioning and lead nurturing strategy to drive a 125% increase in inbound lead generation and a 50% increase in lead conversion.* Player-Coach Startup Leader: Led Go-To-Market Strategy and Operations for a new B2B mentoring product. Owned full sales cycle from prospect to close through to renewal and expansion for higher education partners participating in the pilot. Deployed B2C marketing campaigns and engaged over students in the pilot year.