Polly Long

Background

About Polly Long

PROFILE A creative, agile and detail orientated marketing manager with 20 year’s marketing experience working within premium spirits, wine and luxury food retail sectors. Passionate about building long term brand equity and customer/consumer engagement. Equipped with a broad marketing activation skill set, with strong project and stakeholder management skills. EXPERTISE Brand Management & Activation – highly skilled in developing and delivering compelling marketing campaigns and brand activation. Digital Performance Marketing – management of digital agencies to deliver digital prospecting and retargeting strategies.(Paid Social, Google Shopping, Adwords) Stakeholder Management – strong communication skills with a natural talent for establishing rapport and engendering trust with clients and colleagues at all levels. Project Delivery/Third Party Management – extensive experience of delivering end to end projects using third party suppliers (marketing agencies) Brand Partnerships – management of brand partners to maximise activation objectives. Event Management – broad experience of arranging and co-ordinating high profile B2B and consumer facing events in the UK and Internationally Budget Management – accomplished in developing and managing both small local marketing budgets and annual global budgets. Dedicated to ensuring maximum return on investment on budgets of all sizes.