Poncin Ingrid

Background

About Poncin Ingrid

Dr. Ingrid Poncin is professor of Marketing at UCLouvain (Université Catholique de Louvain- Belgium) – LSM (Louvain school of Management). Pr.Ingrid PONCIN is in charge of the PARTENAMUT- IPM_DIGITAL MARKETING CHAIR. She is currently Vice Dean at LSM (Louvain School of Management) in charge of communication and external relations.She completed her PhD in Management (Marketing) at FUCAM (Belgique) for which she received the “Gouverneur Cornez Award”. During her PhD, she was ICM fellow and spent one year in Tilburg University. She is also Qualified researcher (HDR) from Lille University, France. Her expertise areas are in marketing research and consumer behavior.Her research interests concern use and measurement of affect in marketing and consumer experience and behavior in the Digital World. She is also developing research on gamification, engagement, customer empowerment, presence, social sharing as well as personalization. The latest researches in progress are related to the behavior and experience of the consumer in response to artificial intelligence (AI) be it an agent, a chatbot or a robot.She has published in Journal of Business Research, Information & Management, Journal of Marketing Management, Journal of Interactive Marketing, International Journal of Electronic Commerce, Technological Forecasting & Social Change, Journal of Retailing and Consumer Services, Journal of Advertising, Advances in Consumer Research, Recherche et Applications en Marketing.